For the last few months, I have been buried in market research and product creation. This is the “hard stuff” I cast aside last year at this time, in order to try to “get my business generating some income with affiliate marketing first.” I didn’t have time to create a product, I needed to start making money!
Create with purpose.
I used quotes because that was my self-talk from last year at this time. It is no longer how I think/feel about my business or product creation. My focus has shifted, and I have NEVER been so productive.
Creating this product has been a real learning experience in many ways. I have learned so much about market research, and product launches. Learning from the best – Dan Kennedy, Frank Kern, Ryan Deiss, and Jeff Walker.
Reverse engineer the businesses of those you admire.
While those guys are all brilliant at their craft, and I have gleaned a lot from their material, the BEST lessons have come from watching them work – being part of their lists. I have studied and picked apart their swipes and funnels.
If you are not doing that with top leading marketers that you respect and admire – you SHOULD be. What they teach is great, but what they DO is even greater.
Get your hands dirty.
I created this post to deliver this message to you – whatever business model you have chosen, be it niche sites or product creation/list building – DIG IN. Don’t spend all of your time getting ready to get ready. Planning and creating task lists are create, but then you need to get in there and start checking off those tasks! And don’t get caught up in the busy work of checking off the easy ones. Knock out the hard stuff on the list first.
Fail forward fast!
Think about it like riding a bicycle. You aren’t going to produce the end result – being able to ride – by reading books about it, watching other people, making a list of things to check (brakes, air pressure in tires), etc. You will learn by getting on the bike and attempting to ride – falling – and getting back on every time you fall, until you can ride without falling.
Learn, read, research in order to DO – don’t think of those things as actually DOING. When you look at your to-do list – ask yourself – is this task going to create value for my customers, or is it just about preparation.
Get on the bike!